Google adwords and online advertising cheat sheet.

Posted in Marketing

Here's a quick guide to get you going in online advertising fast. This is by no means comprehensive and meant simple help online advertising noobs who are discovering Google Adwords for the first time.

Google Explains Adwords like this: "An online retailer drives traffic to the website by showing ads in response to relevant keywords on search engines and on Display Network webpages the target customers are likely to visit."

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Marketing 101

Written by Andrew Brett Watson. Posted in Marketing

Read more: Marketing 101
Here is an introduction to marketing. Its sole purpose is to help newcomers to orientate their thinking and understand some fundamentals of marketing. Sure, at its most basic, maketing helps people to find your product or service and encourages them to buy. But how do you achieve this successfully?

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